• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • WordPress
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
Science Update

Science Update

Sharing Science | Satisfying Curiosity | Debunking BS

  • Spotlights
  • Reality Check
  • Why Is It?
  • Radio Archives
  • Sciup @ School
Home » Radio Archive » Daily Show » Celebrity Endorsements

Celebrity Endorsements

April 25, 2007
https://podcast.scienceupdate.com/070425_sciup_cele.mp3

Podcast: Play in new window

BOB HIRSHON (host):
Do celebrity endorsements help? I’m Bob Hirshon and this is Science Update.

[T-mobile jingle]

HIRSHON:
T-Mobile dropped Catherine Zeta-Jones as its spokesperson last year, and said it would instead use everyday sorts of people. New research from marketing professor Brett Martin of the University of Bath in England suggests that may have been a good plan. His team found that people who buy products to impress others were more influenced by ads with so-called "typical consumers" than those with celebrities. Martin says this may be because the unknown spokesperson seems like someone you might actually meet and get a chance to impress.

BRETT MARTIN (University of Bath):
What this means is that it may be more effective to spend less money getting typical consumers than more money on expensive celebrities.

HIRSHON:
On the other hand, some of the nearly 300 volunteers had no interest in impressing anyone. They looked only at the product specs. I’m Bob Hirshon, for AAAS, the science society.

Category: Daily ShowTag: Economics & Business, Social & Behavioral Sciences
Previous Post:Mountain Rain
Next Post:Déjà Vu

Sidebar

Radio Program Archives

Want to learn more about the brain? The environment? Here you can browse the topics that come up regularly on Science Update.

Search the Archives

Categories

  • Daily Show
  • Station Download
  • Weekly Show

Find By Tag

  • 2020
  • Acoustics & Sound
  • Aging
  • Animal Behavior
  • Anthropology
  • Archaeology
  • Astronomy & Space
  • Biology
  • Brain Science
  • Bugs
  • Chemistry
  • Children & Families
  • cicadas
  • Climate & Weather
  • Communications
  • Computer Science
  • Economics & Business
  • Education
  • Energy
  • Engineering & Technology
  • Environment & Conservation
  • Genetics & Evolution
  • Geology
  • Marine Science
  • Materials Science
  • Mathematics
  • Medicine & Health
  • Microbiology
  • Nanotechnology
  • Nutrition & Food Science
  • Paleontology & Dinosaurs
  • Physics
  • Plants & Agriculture
  • Political Science
  • Reality Check
  • Social & Behavioral Sciences
  • Sports & Fitness
  • spotlight
  • Spotlight Bugs
  • Terrorism & War
  • Why Is It? Questions
  • Wildlife
  • Year in Review

Find By Date

Science Update
  • About Science Update
  • Privacy Policy
  • Terms of Use

Follow Us

  • Facebook
  • YouTube

Recent Posts

Mayan Honeybee hives
House sparrow wearing top hat rides aboard a red fireworks rocket

Copyright © 2023 · Springtail Media LLC · All Rights Reserved · Powered by Pongos